Barbara Pennucci: web design is what I do

SUMMARY OF QUALIFICATIONS:

Ability to translate image and spirit of company to all facets of communication. Broadcast email expertise. Strong understanding of branding, marketing and product identity. Extensive knowledge of web user interface design and organization. Excellent web development skills including HTML and CSS. Project manager with powerful problem solving skills and instinctive ability to organize and prioritize. Proven ability to complete projects on schedule and within budget. Equally effective as member of team or individual contributor.

PROFESSIONAL EXPERIENCE:

J.Jill, Quincy, MA

Primary developer/QA for HTML email campaigns, including A/B testing. Develop responsive HTML templates for email; document strategies for successful responsive campaign implementation. Deploy email campaigns with multiple versions using Responsys. Trained and mentored email associates.

Medford, MA

Design and develop websites using standards-compliant HTML and CSS. Design, develop, test and deploy email campaigns using SilverPop and Aprimo. Design and develop social media pages and websites for small businesses. Create and present workshop on email HTML development.

Contract positions include: Web and email designer/developer at Planet Shoes.com; Email developer at Constant Contact; Web developer at Fidelity Investments.

Freelance clients include: International Conference on Advances in Canine and Feline Genomics, Investors Capital Corporation, Sage Consulting Services, Leslie Lord Designs.

Tufts University Advancement Communications, Medford, MA

Designed and developed emails for fundraising, donor stewardship and alumni relations using Harris Connect and Constant Contact. Created Flash fundraising and volunteer recruitment appeals. Managed updating of giving and alumni web sites. Tracked web site traffic using Google Analytics.

• Initiated and managed user testing for online giving form; re-design resulted in 25% increase in number and amount of online gifts
• Produced podcasts for Office of Gift Planning: managed content creation, recording and editing schedule
• Redesigned web sites for medical and nutrition alumni; reorganized content, created wireframes, mockups and final designs
• Created system for timely and consistent content development for giving web site
• Project manager for giving web site redesign

Medford, MA

Designed logos, web sites and support materials to create web presence for companies. Clients included: Professional Liability Foundation, Ltd., Harvard Business School Working Knowledge, Sage Consulting Services, Marion Sugden Lill, Esq., jjill.com, Boston College Center for Corporate Citizenship.

• Conceived, presented and refined design proposals
• Advised clients concerning web site goals and technologies
• Developed, tested and debugged HTML

Northern Light Technology, LLC   Cambridge, MA

Designed and developed custom portals for industry partners that integrated licensed content, internal content and Northern Light search into a single application. Developed, tested and debugged HTML templates. Designed prototypes for sales presentations. Designed in-house banner ads for cross sales product introductions.

• Provided support, suggestions and advice to staff regarding design concepts
• Edited and revised staff’s designs
• Led trainings in Photoshop and ImageReady to establish core base of knowledge within department
• Wrote documentation for cobrand development process; instructed teammates in process

Information Please   Boston, MA

Determined look and feel for entire site. Handled ongoing design updates and incorporation of new content. Created original graphics and icons for feature articles on web sites. Created graphics and charts for annual Time/Infoplease almanacs. Researched, retouched and compressed photo images for web sites and print almanacs. Designed/developed HTML and animated banner ads.

• Redesigned site to incorporate new products, improve usability and decrease load time resulting in 400% traffic increase
• Designed reference site for “tween” audience (ages 9-15)
• Designed reference web site for teacher/educator audience
• Designed and developed special web site projects: Millennium Central, Women’s History Month, Horoscopes and Black History Month
• Designed and developed cobranded sites using existing templates

Bellevue Community College   Bellevue, WA

Provided feedback and information to augment existing lectures and assignments. Added “real world” perspective to academic setting. Supervised one teaching assistant.

• Nurtured students’ teamwork skills; created community within the on-line learning environment
• Made recommendations for improved design and HTML in students' work
• Created role for teaching assistant that also enhanced students’ awareness of web design trends

EDUCATION:

• Certificate, Multi-media Authoring, Bellevue Community College, Bellevue, WA
• MFA, Drawing, University of Wisconsin, Milwaukee
• BA, Art, University of New Hampshire